A Growth Engine for Events, Ads, and Team Alignment

How Club Wealth Cut Ad Spend, Increased Registrations, and Gained a Fractional CMO to Lead Their Next Chapter

Fractional CMO | Paid Social | Content Marketing | Strategy

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Meet Club Wealth

A National Brand With a Big Vision, Now With a Full Stack Marketing Team to Match

Who They Are

Their ideal clients range from solo agents and team leaders to broker/owners looking for proven systems to scale.

They’ve coached thousands of real estate professionals on how to grow smart, sustainable businesses.

Who They Serve

Their clients range from solo agents and team leaders to broker-owners ready to take their business to the next level.

Whether it’s lead generation, operations, hiring, or scaling systems…

Club Wealth equips agents with the playbook and support to grow strategically.

Why They’re Unique

Club Wealth is one of the few coaching companies built entirely by agents, for agents.

Every coach actively sells real estate and brings firsthand experience to the table. Their tiered coaching structure meets agents at every level of production, and their culture focuses just as much on building sustainable lives as it does growing bottom lines.

It’s tactical, relational, and results-driven—without the ego.

Why reFOCUS?

Club Wealth didn’t need more content or another marketing vendor; they needed a partner who could lead.

Their event campaigns weren’t performing, their internal team was operating without direction, and strategy was being built on the fly.

reFOCUS stepped in with the clarity, leadership, and systems to help them scale with intention.

The Challenge

Club Wealth had momentum, but it was starting to slip.

Their cost per registration for live events had ballooned and put a strain on budget and ROI.

Internal marketing efforts were reactive and starting to stray from their brand causing the messaging and content to feel disconnected, with no real strategy driving execution.

Their team was talented but spread thin, with no central leadership keeping things aligned.

Every initiative felt urgent. But nothing felt integrated.

They weren’t lacking opportunity. They were lacking a plan.

Without a system (and someone to lead it) growth had become chaotic.

The Challenge

Club Wealth had momentum, but it was starting to slip.

Their cost per registration for live events had ballooned and put a strain on budget and ROI.

Internal marketing efforts were reactive and starting to stray from their brand causing the messaging and content to feel disconnected, with no real strategy driving execution.

Their team was talented but spread thin, with no central leadership keeping things aligned.

Every initiative felt urgent. But nothing felt integrated.

They weren’t lacking opportunity. They were lacking a plan.

Without a system (and someone to lead it) growth had become chaotic.

Our Approach

We Didn’t Just Execute, We Took the Wheel

Installed a Fractional CMO to Lead Strategy

We stepped in as the company’s marketing leader - owning planning, clarifying priorities, aligning their internal team, and guiding every campaign from top to bottom.

No more scattered ideas. No more reactive marketing.

Installed a Fractional CMO to Lead Strategy

We stepped in as the company’s marketing leader - owning planning, clarifying priorities, aligning their internal team, and guiding every campaign from top to bottom.

No more scattered ideas. No more reactive marketing.

Installed a Fractional CMO to Lead Strategy

We stepped in as the company’s marketing leader - owning planning, clarifying priorities, aligning their internal team, and guiding every campaign from top to bottom.

No more scattered ideas. No more reactive marketing.

Rebuilt the Paid Ad Strategy From the Ground Up

We restructured their event ad campaigns—refining targeting, rewriting copy, testing creative, and optimizing landing pages.

The goal wasn’t just leads, but driving qualified registrations at a sustainable cost.

Rebuilt the Paid Ad Strategy From the Ground Up

We restructured their event ad campaigns—refining targeting, rewriting copy, testing creative, and optimizing landing pages.

The goal wasn’t just leads, but driving qualified registrations at a sustainable cost.

Rebuilt the Paid Ad Strategy From the Ground Up

We restructured their event ad campaigns—refining targeting, rewriting copy, testing creative, and optimizing landing pages.

The goal wasn’t just leads, but driving qualified registrations at a sustainable cost.

Aligned the Internal Team With a Real Content System

We introduced a structured marketing rhythm that matched their brand voice and clarified messaging.

The result: consistent execution across platforms and a team that’s no longer guessing what to post or when.

Aligned the Internal Team With a Real Content System

We introduced a structured marketing rhythm that matched their brand voice and clarified messaging.

The result: consistent execution across platforms and a team that’s no longer guessing what to post or when.

Aligned the Internal Team With a Real Content System

We introduced a structured marketing rhythm that matched their brand voice and clarified messaging.

The result: consistent execution across platforms and a team that’s no longer guessing what to post or when.

Created SOPs That Turn Strategy Into Execution

We built documented systems for campaign launches, team communication, and event follow-up so execution didn’t rely on memory or momentum.

Now, every initiative moves faster and with purpose.

Created SOPs That Turn Strategy Into Execution

We built documented systems for campaign launches, team communication, and event follow-up so execution didn’t rely on memory or momentum.

Now, every initiative moves faster and with purpose.

Created SOPs That Turn Strategy Into Execution

We built documented systems for campaign launches, team communication, and event follow-up so execution didn’t rely on memory or momentum.

Now, every initiative moves faster and with purpose.

"We trust you implicitly with all of our marketing. Just tell us what to do, and let's grow."

Michael Hellickson

CEO | Club Wealth

"We trust you implicitly with all of our marketing. Just tell us what to do, and let's grow."

Michael Hellickson

CEO | Club Wealth

"We trust you implicitly with all of our marketing. Just tell us what to do, and let's grow."

Michael Hellickson

CEO | Club Wealth

The Results

25%

Reduction in Ad Spend

98%

Reduction In Cost Per Lead

5x

Weekly Lead Flow

let's scale your brand today

Marketing doesn’t have to be a mystery. We’ll show you how it actually works.

Book call

let's scale your brand today

Marketing doesn’t have to be a mystery. We’ll show you how it actually works.

Book call

let's scale your brand today

Marketing doesn’t have to be a mystery. We’ll show you how it actually works.

Book call

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