Local Authority, Built With
Strategy, Storytelling & Social Proof

The Content Strategy That Turned a Great Agent Into a Local Brand

Video Marketing | Content | YouTube Ads | Paid Social

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Meet Alex Yu
(changing lives for good)

The AI solution behind better conversions, smarter follow-up, and award-winning efficiency.

Who They Are

Alex Yu is a top-producing real estate agent in Orange County, CA, known for his commitment to service, transparency, and building real relationships.

He leads a growing team focused not just on transactions but on delivering lasting value to clients, agents, and the community.

Who They Serve

Alex works with homebuyers, sellers, and real estate professionals throughout Orange County.

His team specializes in connecting people to the neighborhoods, homes, and opportunities that align with their goals not just their price range.

Why They’re Unique

Alex isn't trying to be just another agent.

His approach is deeply personal and intentional.

With everything they do, they stay focused on educating, empowering, and earning trust long before a sale happens.

And, his passion for local charitable causes and community-first marketing sets him apart from others in the industry.

Why reFOCUS?

He had the drive, the values, and the market knowledge but his marketing didn’t reflect it.

He wanted to become the local authority in Orange County, and needed a partner who could turn his brand story into strategy, content, and consistency.

The Challenge

Alex wasn’t struggling with production.
He had loyal clients, a growing team, and a solid reputation in Orange County.

But his marketing didn’t match who he was becoming.

His content lacked clarity. His brand wasn’t showing up consistently. And his mission to become a hyperlocal leader was buried under generic posts, scattered outreach, and random video attempts that didn’t reflect his voice or value. He needed more than content.

He needed a strategy that aligned with his identity…
And a system that could carry it consistently into the market.

The Challenge

Alex wasn’t struggling with production.
He had loyal clients, a growing team, and a solid reputation in Orange County.

But his marketing didn’t match who he was becoming.

His content lacked clarity. His brand wasn’t showing up consistently. And his mission to become a hyperlocal leader was buried under generic posts, scattered outreach, and random video attempts that didn’t reflect his voice or value. He needed more than content.

He needed a strategy that aligned with his identity…
And a system that could carry it consistently into the market.

Our Approach

From Personal Values to Local Visibility, We Built the Brand Around What Matters Most

Brand Strategy Rooted in Trust

We helped Alex clarify his core values, define his audience, and build a content framework that reflected his voice (not a templated persona).

The result: a brand that feels like him, and resonates with the people he’s meant to serve.

Brand Strategy Rooted in Trust

We helped Alex clarify his core values, define his audience, and build a content framework that reflected his voice (not a templated persona).

The result: a brand that feels like him, and resonates with the people he’s meant to serve.

Brand Strategy Rooted in Trust

We helped Alex clarify his core values, define his audience, and build a content framework that reflected his voice (not a templated persona).

The result: a brand that feels like him, and resonates with the people he’s meant to serve.

Short-Form Video That Showed (Not Just Told)

Alex already had the heart. We brought the strategy.

Our team outlined, edited, and optimized weekly short-form video to tell his story, showcase his market knowledge, and build top-of-mind awareness across platforms.

Short-Form Video That Showed (Not Just Told)

Alex already had the heart. We brought the strategy.

Our team outlined, edited, and optimized weekly short-form video to tell his story, showcase his market knowledge, and build top-of-mind awareness across platforms.

Short-Form Video That Showed (Not Just Told)

Alex already had the heart. We brought the strategy.

Our team outlined, edited, and optimized weekly short-form video to tell his story, showcase his market knowledge, and build top-of-mind awareness across platforms.

Long-Form Content That Educates and Elevates

From YouTube episodes to blog posts, we helped Alex go deeper.

These weren’t just content pieces, they were trust-builders, showing off his expertise while helping buyers and sellers navigate key moments with confidence.

Long-Form Content That Educates and Elevates

From YouTube episodes to blog posts, we helped Alex go deeper.

These weren’t just content pieces, they were trust-builders, showing off his expertise while helping buyers and sellers navigate key moments with confidence.

Long-Form Content That Educates and Elevates

From YouTube episodes to blog posts, we helped Alex go deeper.

These weren’t just content pieces, they were trust-builders, showing off his expertise while helping buyers and sellers navigate key moments with confidence.

Consistency That Built Real Recognition

We helped Alex show up every week with a clear, cohesive message across video, social, and blog content.

No more guessing or scrambling… just a steady presence that built familiarity, trust, and visibility in his market.

Consistency That Built Real Recognition

We helped Alex show up every week with a clear, cohesive message across video, social, and blog content.

No more guessing or scrambling… just a steady presence that built familiarity, trust, and visibility in his market.

Consistency That Built Real Recognition

We helped Alex show up every week with a clear, cohesive message across video, social, and blog content.

No more guessing or scrambling… just a steady presence that built familiarity, trust, and visibility in his market.

"Just last week, I had my car detailed and the worker recognized me from all our video content. The plan is working!"

Alex Yu

Founder | Changing Lives For Good

"Just last week, I had my car detailed and the worker recognized me from all our video content. The plan is working!"

Alex Yu

Founder | Changing Lives For Good

"Just last week, I had my car detailed and the worker recognized me from all our video content. The plan is working!"

Alex Yu

Founder | Changing Lives For Good

The Results

$13.30

$13.30

Cost Per Lead (Paid Social)

Cost Per Lead (Paid Social)

$0.77

YouTube Ads Cost Per Click

YouTube Ads Cost Per Click

45,000+

Added To Marketing Audience

Added To Marketing Audience

let's scale your brand today

Marketing doesn’t have to be a mystery. We’ll show you how it actually works.

Book call

Book call

let's scale your brand today

Marketing doesn’t have to be a mystery. We’ll show you how it actually works.

Book call

Book call

let's scale your brand today

Marketing doesn’t have to be a mystery. We’ll show you how it actually works.

Book call

Book call

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