Scattered Efforts Transformed into a scalable recruiting engine

The Marketing Alignment Behind 54 Realty’s Growth

Strategy & System | Paid Social | Content Marketing

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Meet 54 Realty

Real Estate Success Built on Community, Culture, and Consistency

Who They Are

54 Realty is one of the top-performing real estate brokerages in Florida, known for their high production, strong team culture, and deep community presence.

With a focus on both client service and agent success, they’ve built a reputation for excellence across the Tampa area (and beyond).

Who They Serve

Based in Tampa, 54 Realty serves buyers, sellers, and most importantly… their agents.

They’ve helped thousands of families move confidently while giving their team members a place to grow, thrive, and build careers they’re proud of.

Their commitment to service doesn’t stop at the transaction; it’s baked into their DNA.

Why They’re Unique

While most teams & brokerages chase numbers, 54 Realty builds with purpose.

Their leadership isn’t afraid to innovate, challenge old-school norms, or invest in their people.

They’ve earned attention through production but what makes them different is how they show up: consistent, collaborative, and always evolving.

Why reFOCUS?

They had the brand, the reputation, and the heart…

But their marketing hadn’t caught up.

Social content was dated. Recruiting felt like throwing darts. And events were packed only through sheer hustle.

They needed a system that could scale with them (and a team that could translate who they were into how they showed up online).

That's reFOCUS!

The Challenge

54 Realty had the team, the brand, and the production…

But under the hood, things were scattered.

Agent recruiting relied on word of mouth and last-minute invites. Events were attended thanks to hustle, not systems. Their social media looked like it was stuck in 2017, and there was no real funnel behind the scenes. They didn’t lack talent or drive. But their marketing wasn’t keeping up with the vision.

And as they prepared to grow even faster, the cracks were starting to show.

They needed alignment (not more content).
A system.
A way to grow without burning out the people doing the work.

The Challenge

54 Realty had the team, the brand, and the production…

But under the hood, things were scattered.

And as they prepared to grow even faster, the cracks were starting to show.

They needed alignment (not more content).
A system.
A way to grow without burning out the people doing the work.

Our Approach

We Didn’t Just Refresh Their Marketing; We Rebuilt the System That Powers Their Growth

Strategy & Systems That Scaled With Them

We introduced an event-based recruiting model and helped 54 Realty map their ideal agent personas.

From there, we fine-tuned their messaging, trained their internal marketing team, and collaborated on automations including confirmation sequences and countdown flows that dramatically improved show-up rates and conversion across every touchpoint.

Strategy & Systems That Scaled With Them

We introduced an event-based recruiting model and helped 54 Realty map their ideal agent personas.

Strategy & Systems That Scaled With Them

We introduced an event-based recruiting model and helped 54 Realty map their ideal agent personas.

Content That Matched Their Brand Voice

We built a modern content marketing engine that aligned their short-form video, social media, and blog strategy with their refreshed messaging.

Instead of sporadic posts and outdated tactics, they now publish consistently with purpose (and it shows).

Content That Matched Their Brand Voice

We built a modern content marketing engine that aligned their short-form video, social media, and blog strategy with their refreshed messaging.

Instead of sporadic posts and outdated tactics, they now publish consistently with purpose (and it shows).

Content That Matched Their Brand Voice

We built a modern content marketing engine that aligned their short-form video, social media, and blog strategy with their refreshed messaging.

Instead of sporadic posts and outdated tactics, they now publish consistently with purpose (and it shows).

Proprietary Video View Funnels That Win

We deployed our signature video view funnel strategy to get in front of their ideal agent audience early and often.

By combining retargeting, value-driven content, and precision timing, we collapsed their cost per lead and built authority in the process.

Proprietary Video View Funnels That Win

We deployed our signature video view funnel strategy to get in front of their ideal agent audience early and often.

By combining retargeting, value-driven content, and precision timing, we collapsed their cost per lead and built authority in the process.

Proprietary Video View Funnels That Win

We deployed our signature video view funnel strategy to get in front of their ideal agent audience early and often.

By combining retargeting, value-driven content, and precision timing, we collapsed their cost per lead and built authority in the process.

Email Campaigns That Actually Nurture

We replaced scattered sends with value-driven campaigns that moved agents through the funnel.

Every email served a purpose… building curiosity, deepening trust, and bringing future recruits closer to the next conversation.

Email Campaigns That Actually Nurture

We replaced scattered sends with value-driven campaigns that moved agents through the funnel.

Every email served a purpose… building curiosity, deepening trust, and bringing future recruits closer to the next conversation.

Email Campaigns That Actually Nurture

We replaced scattered sends with value-driven campaigns that moved agents through the funnel.

Every email served a purpose… building curiosity, deepening trust, and bringing future recruits closer to the next conversation.

"Nearly everyone who walks through the door mentions our social media, or that they feel like they already know us."

Alison Bresciani

COO | 54 Realty

"Nearly everyone who walks through the door mentions our social media, or that they feel like they already know us."

Alison Bresciani

COO | 54 Realty

"Nearly everyone who walks through the door mentions our social media, or that they feel like they already know us."

Alison Bresciani

COO | 54 Realty

The Results

+62%

Event Attendance

$6.48

Cost Per Recruitment Lead

11,000+

Added To Retargeting Database

let's scale your brand today

Marketing doesn’t have to be a mystery. We’ll show you how it actually works.

Book call

let's scale your brand today

Marketing doesn’t have to be a mystery. We’ll show you how it actually works.

Book call

let's scale your brand today

Marketing doesn’t have to be a mystery. We’ll show you how it actually works.

Book call

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